Rich Ford Edgewood is celebrating 27 years of proudly serving the East Mountains and surrounding communities, marking nearly three decades of trusted customer service, quality vehicles, and an unwavering commitment to the people of New Mexico.

Throughout the month of August, Rich Ford Edgewood will host a community-wide anniversary celebration featuring family-friendly activities, classic and specialty vehicle displays, the Felon Monster Truck, free hot dogs every weekend, giveaways, and special offers on select Special Edition Ford vehicles. The dealership invites customers, families, and community members to join in celebrating a milestone built on service, relationships, and local pride.

Rich Ford Edgewood opened its doors in August 1999, when E.W. “Rich” Richardson expanded his vision of delivering world-class customer service to the East Mountains by establishing the area’s first full-service automotive dealership. Since then, the dealership has become a trusted destination for generations of customers seeking dependable vehicles and exceptional service.

Over the past 27 years, Rich Ford Edgewood has proudly sold more than 12,000 new and pre-owned vehicles, while supporting customers through its full-service Sales, Service, and Parts departments. Today, the dealership continues to invest in the latest Ford products, factory-trained technicians, and an ownership experience built on integrity, quality, and long-term relationships.

Rich Ford Edgewood is also proud to be one of Edgewood’s longstanding employers, with a dedicated team of 25 employees who live, work, and serve the local community. Many of those team members have built lasting careers at the dealership, helping create a culture where customers are treated like neighbors and every interaction reflects the values that reflect Mr. Richardson’s legacy.

“Our 27th Anniversary is about much more than selling vehicles,” said Darin Wade, President of Rich Ford. “It’s an opportunity to celebrate the incredible employees who make this dealership special, thank the customers who have trusted us for generations, and recognize the community that has supported us since day one. We are honored to continue building on the legacy that Rich Richardson began in 1999.”

As part of the anniversary celebration, visitors can register to win a 2026 Forest River Cherokee Wolf Pup Camper, generously provided by Rocky Mountain RV & Marine. Valued at more than $29,000, the giveaway requires no purchase to enter. Complete contest rules and entry details are available by calling 800-917-6013 or by visiting Rich Ford Edgewood during the month of August.

For 27 years, Rich Ford Edgewood has remained committed to delivering world-class customer experiences, supporting local organizations, and helping drive the continued growth of the East Mountains. The August Anniversary Celebration is a tribute to that legacy—and an invitation for the community to celebrate with us.